The Black Parents Association
The Black Parents Association of the San Mateo Union High School District is a volunteer association made up of a diverse group of parents, guardians, teachers, and friends of all ethnicities who support equitable and inclusive learning environments for their students.
How we transformed
We are happy to announce that through our rebranding the Black Parents Association was able to gain:
What the org needed:
A clear and vibrant identity, that tied together their mission and values. It is important that the community sees themselves through the branding, inspiring them to support the organization.
The Black Parents Association is growing daily, giving the students and the community the support they need and deserve.
The Black Parents Association has existed for over four decades, giving students the opportunity to build community, provide valuable resources and connectedness. The BPA creates wraparound support programs and provides college scholarship awards for graduating seniors.
Their goal was to get more attention, generate more funding and inspire people to supportes members. These are the things we created: